Marketing & Sales - ATS keyword map

Performance Marketer resume keywords for ATS in India

These are the role signals Indian recruiters and ATS parsers commonly expect in a Performance Marketer resume. CVScan can compare your resume against these terms and show what is missing before you apply.

Scan my resume for missing keywordsView ATS check for Performance Marketer

Top keywords to include

Google Ads

Mention this in skills, projects, or experience only when you can explain how you used it.

Meta Ads

Mention this in skills, projects, or experience only when you can explain how you used it.

ROAS

Mention this in skills, projects, or experience only when you can explain how you used it.

CPA

Mention this in skills, projects, or experience only when you can explain how you used it.

Programmatic

Mention this in skills, projects, or experience only when you can explain how you used it.

A/B Testing

Mention this in skills, projects, or experience only when you can explain how you used it.

Landing Page Optimization

Mention this in skills, projects, or experience only when you can explain how you used it.

Marketing Automation

Mention this in skills, projects, or experience only when you can explain how you used it.

Where to place keywords

  • Professional summary: target role, domain, and strongest tools.
  • Skills section: clean list of tools, platforms, frameworks, and certifications.
  • Experience bullets: keyword plus action, result, scale, or metric.
  • Projects: especially important for freshers, career switchers, and tech roles.

Avoid keyword stuffing

  • Add Google Ads inside a real project or work bullet, not only in the skills list.
  • Mention tools like Meta Ads and ROAS near outcomes, reports, releases, or responsibilities.
  • Use the exact job-description spelling when it is truthful: ATS systems often match literal terms.
  • Support every keyword with proof, such as project size, team size, revenue, time saved, volume handled, or accuracy improved.

Common missing keyword problems

No ROAS or CPA improvement %

Missing ad spend managed (₹ per month)

Vague 'ran campaigns' bullets

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